Story Protocol wants to make intellectual property programmable

The US-based start-up PIP Labs, which has already raised over $130 million, has developed a blockchain protocol for “tokenizing” the management of all forms of intellectual property.

In the age of generative AI, social networks and UGC platforms of all kinds, managing the intellectual property of a creation, regardless of its format (text, image, audio), as well as authorising and monetising its many uses, is becoming increasingly complex.

The rights holders of a commercial piece of music may refuse to allow its inclusion in databases of recordings used to train generative AIs, or they may authorise it under certain conditions, while allowing its remixing, its synchronisation with UGC videos on YouTube or memes on Tiktok, or the extraction of its stems to create mashups, provided that appropriate monetisation conditions are met.

This issue of increasingly complex IP management is one that PIP Labs (Programmable Intellectual Property Labs) is trying to address. The company has developed its own Level 1 blockchain, The Story Network (Story), which allows IPs (including music, text, photos, graphic creations...) to be registered as NFTs (non-fungible tokens).

This is n…